Helping Late Adopters Using 360-Degree Approach


Late adopter companies are slow to adopt new technologies, products, and services and represent half of the market.  They are comfortable with their current business methods and are not willing to take unnecessary risks with new innovations. These companies often wait until they can observe the success of early adopters and the industry trends before taking any action.

There are some positive effects of being in this area, one is that the company can avoid the pitfalls and bugs that often come with adopting the new system. Another positive effect of being a late adopter is that the company can save time and resources that would have been spent on troubleshooting and problem-solving. Because they are waiting for others to identify and fix possible issues.

However, late adopter companies may face difficulties because the marketing world is constantly changing and evolving. In today’s job market, customers value opportunities with the latest technologies and innovations. A company may struggle by not offering these opportunities, which can negatively impact its overall success and growth. Marketing plays a crucial role in the success of any business. It helps to create brand awareness, attract customers, and increase sales. In order to achieve these goals, it is essential to have a well-planned and effective marketing strategy in place.

Proven and effective marketing playbook bundles can provide a number of benefits to businesses, including:

  1. Improved alignment between marketing and business goals: A good marketing playbook bundle will help align your marketing efforts with your overall business goals. This can help ensure that your marketing efforts focus on achieving the results that matter most to your business.

  2. Enhanced coordination among marketing teams: Marketing playbook bundles can also help improve coordination among different teams within your marketing department. This can help ensure that all teams are working towards the same goals and that there is no duplication of effort or conflicting messages.

  3. More efficient and effective marketing execution: With a well-designed marketing playbook bundle, you can streamline and optimize your marketing efforts. This can help you save time, reduce costs, and improve the overall effectiveness of your marketing campaigns.

  4. Better measurement and analysis of marketing results: Many marketing playbook bundles also include tools and techniques for measuring and analyzing the results of your marketing efforts. This can help you identify what is working well and what areas need improvement, allowing you to make data-driven decisions about your marketing strategy.

360-degree approach

New in 2022, we have developed a 360-degree approach to helping LATE ADOPTER companies grow their brand and business. Our 3 Phase Do-It-For-Me Socal Playbook includes tailored bundles of tools & strategies that will increase customers, sales and profits. These are a collection of marketing tools, strategies, and tactics designed to help businesses effectively plan, execute, and measure their marketing efforts.

Technology Adoption Life Cycle

The technology adoption lifecycle is broken down into 5 key segments: First to adopt the new technology are innovators, followed by the early adopters and the early majority (together making up the early market); later come the late majority, and finally, somewhat reluctantly, the laggards.

Innovators and Early Adopters

While Innovators and Early Adopters are the first to utilize the latest technologies, the Early Majority, Late Majority, and Laggards, together we call LATE ADOPTERS, represent 84% of the total market. Late Adopters make business decisions based on 3 Primary Factors: Ease of Use, the Overall Business Case, and Minimizing Risk. We provide Do-It-For-Me Playbook Bundles for Late Adopters.

Upgrading your marketing plan using our effective and proven 3 Phase Do-It-For-Me Socal playbook bundles can help ensure that your marketing efforts are aligned with your business goals, coordinated among different teams, efficient, and effective.

This can help you achieve better results and improve the overall performance of your business.